The Journey

My fascination with sharks started at a very young age, finding them both humbling and inspiring. I swiftly gained my diving qualifications, and went on to achieve an Advanced Diploma in Marine Zoology. I have travelled to many spectacular diving destinations worldwide and have also volunteered for various marine organizations such as: White Shark Projects and the Maldives whale shark research programme.

Five years ago I met Shark Expert, Eli Martinez, and I have since become a regular on his educational and adventurous trips. These diving excursions have enabled me to develop my knowledge on the many species of sharks, whilst also enhancing my skills as an underwater photographer.

Over this time, my underwater images have been featured in the national press both in the UK and overseas. I also regularly contribute towards articles in Underwater Photography Magazine and for various Marine Science Organisations websites.
If you would like to see more of my photography please head over to

Shark Inspired was born

When I saw my image of Blue Moon printed, I remember thinking to myself that it would look great on a t-shirt.
Shortly after this, the concept of Shark Inspired came about. My goal was to try to make a clothing brand which could feature shark based images, logos / designs and be able to dedicate part of the sale of these items to a shark research / conservation organization.

One year further down the line, and I’m really happy to be able to say I’ve turned my idea into a real project!

An organization very close to my heart that endlessly campaigns for shark conservation is The Shark Trust. Since their foundation in 1997, the Shark Trust have made significant progress in shark conservation, and I’m delighted to be collaborating with them on this project.

The Future

This is only the beginning, eventually I plan to bring you a wide selection of unique shark related images utilizing various design techniques on the best quality apparel I can source. Additionally, I will be selling prints of my shark photography and one-day hope to include other shark related artist’s work too.

As I have the opportunity, I would like to say a special thank you to the following people for their help and contribution towards Shark Inspired:

Shark Trust Paul Cox (Managing Director) -
Design Consultants Elizabeth Paige Turner, Jennifer Childs, Claire Haydon
Graphic Design Megan Tarr (, Matt Regale Day (

Brand Consultant Fee Bray
Models Alice Hector, Darren Wheeler & Becki Christian
Font Design Adilson Gonzales de Oliveira Junior (